Mr. Fredrik Härén is Swedish, but he is not a Swedish speaker. He speaks globally, but he not a global speaker.
He calls himself a “speaker,” and is striving to be a good one, although everyone who has heard his talks would state he is indeed fantastic at what he does. His modesty does not hurt him, of course.
One World. One Company. is one man’s attempt to show us all that if we now are a small business in, say, Mexico City or Cape Town, we must break out and become global because there are probably more prospective clients and customers in other countries than in our own! We just don’t know it yet.
In this book, Mr. Härén dispels the myth “All Business Is Local.” He says, “All business is local . . . except the business that is global.”
I can identify readily with Mr. Härén’s message because I am a small-business owner and do a lot of my business in more than 40 different countries around the world, and I’m talking China, Japan, Germany, Italy, France, England, Scotland, South Africa, etc. It is truly global, and all I do is sell and distribute books (both ebooks and paperbacks). And I do my business wherever I happen to be in that moment: on a beach in Florida, on the top of Table Mountain in Cape Town, on a barge off the coast of Zanzibar (via satellite connection), or from my room with a view overlooking a quaint cobblestone street in London. Yes, I am the owner of a very small business but, according to Mr. Härén, I am truly a “global businessman.”
“All business is local . . . except the business that is global.”
The coolest parts of this book are its premise and structure: 1. It is written in what Mr. Härén calls “Bad English,” which is imperfect English, written or spoken, by a non-native of an English-speaking country. This concept of “Bad English” is very important, because it provides a framework for how business is conducted across the globe: 94% of all business conversations are, in fact, in “Bad English.” 2. His “Bad English” makes One World. One Company. witty and funny and charming all at once.
Adagio Press highly recommends One World. One Company. to any business owner who has ever thought of increasing her business, but wasn’t sure how to. This genius of an author has found one solution for you!